According to the latest research results, the Apple Watch is the best-selling smart watch in the global market in this sector. The watch of the Cupertino company manages to dominate more than half of this segment, this being an evidence of the interest that consumers have in this gadget.
Smartwatches or smart wristbands are increasingly used by people. The fact that they are gradually more complete and respond to users' needs are some of the reasons.
The smartwatches segment is getting richer, with equipment for all tastes and, obviously, wallets. But today anyone can have one of these wearables at an affordable price, and from trusted brands.
According to the consulting firm Strategy Analytics, the volume of deliveries in the smartwatches sector grew by 20% in the first quarter of 2020 alone, compared to the same period in 2019.
Apple Watch leads the global smart watch market
Through the results presented by Strategy Analytics, we learn that Apple managed to dominate more than half of the global smartwatch market in the first quarter of 2020. Tim Cook's Apple Watch managed to obtain a 55% share, while in the same period of 2019 this device obtained a participation of 54.5%.
Regarding the quantity, Apple's smart watch sent 7.8 million units in this period, and in 2019 that value was 6.2 million, which represents a growth of 22.6%.
According to Strategy Analytics CEO Neil Mawston:
The Apple Watch holds half of the global smartwatch market and remains the segment leader.
Samsung is in 2nd place, with a market share of 13.9% and 1.9 million units shipped in the first quarter of this year. Last year the participation was around 14.9% and the South Korean had sent 1.7 million smartwatches.
In third place comes Garmin that this quarter achieved a market share of 8% and in 2019 that percentage was 7%. The brand managed to ship 1.1 million pieces of equipment in the first three months of 2020, an increase of 37.5% compared to 2019.
In total, 13.7 million smartwatches were shipped in this 1st quarter, an increase of 20.2% compared to 11.4 million in 2019.
Strategy Analytics expects the figures to be lower in the next quarter of 2020, due to the COVID-19 pandemic.